One platform for
personal trainers
Programs, nutrition, check-ins, progress reports and payments, with your clients on the same app. One flat price. No per-client fees.
Set up in an afternoon.
However you coach, it fits.
Run the floor. Not the paperwork.
Program between sessions, log PBs on the spot and keep every client’s history in one place instead of notebooks and spreadsheets.
Every tool you need to coach, in one app.
Plan the week in minutes.
Drop sessions in from your templates, the client's current program or build one on the spot. Add a note to any day. Your client opens the app and today's workout is already there.
Nutrition that lives with the training.
Weekly meal plans, an allowed-foods list and food search, all in the same app. Clients log what they eat, you review it. No second app, no screenshots in your DMs.
Reports that keep clients coming back.
Every report leads with the headline, then the chart, milestones and your note. Pair it with 1–10 check-ins on the metrics you choose and you'll always know how each client is tracking. Tap a metric to try it.
Explore progress & check-ins →Know your numbers. Chase less.
Revenue, MRR and who owes you, on one screen. Plus see exactly where your clients come from, so you know which marketing is actually working.
Your AI coaching
assistant.
Anvil drafts programs and meal plans from your client's data, tells you who's slipping, and helps you find your way around the app. You review, tweak and send. It does the heavy lifting, you stay the coach.
Built into every screen.
Tap the Anvil button on any page for help with exactly what's in front of you, or open the floating chat and just ask.
Twelve tools. One subscription.
Every plan includes the full coaching core. No add-ons, no feature gates.
You coach them.
We've got you too.
My Training is your own section of the app for your fitness goals. Set targets, log your sessions, PBs and bodyweight, and watch your own progress, right next to your clients. No second app, no extra cost.
Coach well.
Get paid back.
The only coaching platform with a rewards programme. Earn points just for running your business on Forge, then cash them in for vouchers, gear and free months.
Flat price. Every feature.
Priced by how many clients you coach. Never per client, never with core features locked away.
Compare every plan
| Features | Basic $44.99 | Growth $89.99 | Pro $169.99 |
|---|---|---|---|
| Coaching | |||
| Active clients | 15 | 40 | Unlimited |
| Client app | |||
| In-app messaging | |||
| Check-ins (1–10, your metrics) | |||
| Metrics & progress tracking | |||
| Progress reports | |||
| PB challenges | |||
| Programming | |||
| Custom exercise library + video links | |||
| Workout templates | |||
| Weekly planner + day notes | |||
| My Training (track your own goals) | |||
| Nutrition | |||
| Meal plans | |||
| Allowed-foods lists | |||
| Food search + client food log | |||
| Coach food-log review | |||
| Anvil AI | |||
| AI program + meal plan builder | ✕ | ||
| Client snapshots + check-in triage | ✕ | ||
| Floating Ask Anvil chat | ✕ | ||
| Monthly AI credits | ✕ | Standard | Far more |
| Top-up credit bundles | ✕ | ||
| Business & brand | |||
| Finance dashboard (revenue, MRR, payments) | |||
| Forge Points rewards | ✕ | ||
| Referral rewards | |||
| Support | |||
| Help centre + email support | |||
| Priority support | ✕ | ✕ | |
| Early access to new features | ✕ | ✕ | |
| On the roadmap | |||
| Meta Lead Ads integration | Coming soon | ||
| Custom branding on client app | Coming soon | ||
| Check-in templates | Coming soon | ||
Questions, answered.
Ready to forge
your business?
Try every feature free for 7 days.